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  Sony PlayStation 5 Controller

  Sony PlayStation 5 Controller Key Features Chat online through the built-in microphone. Connect a headset directly via the 3.5mm jack. Switch voice capture on and off using the dedicated mute button. Record and broadcast your epic gaming moments with the create button. Charge and play with a built-in battery and USB Type-C Intuitively interact with select games using the integrated motion sensor. Hear higher-fidelity* sound effects through the built-in speaker in supported games.   Ignite your gaming nights on your PS5 console with the DualSense Midnight Black wireless controller. Discover a deeper, highly immersive gaming experience* that brings all the action bursting to life in the palms of your hands. Heighten Your Senses™   Bring gaming worlds to life Feel your in-game actions and environment simulated through haptic feedback.** Experience varying force and tension at your fingertips with adaptive triggers.** Find your voice, share your passion Chat online through the built-in microphone.*** Connect a headset directly via the 3.5mm jack. Switch voice capture on and off using the dedicated mute button. Record and broadcast your epic gaming moments with the create button.** A gaming icon in your hands Enjoy a comfortable, evolved design with an iconic layout and enhanced sticks. Charge and play with a built-in battery and USB Type-C****. Intuitively interact with select games using the integrated motion sensor. Hear higher-fidelity* sound effects through the built-in speaker in supported games. Great local multiplayer games built for PS5 Grab an extra DualSense wireless controller for PS5 and play with (or challenge) your friends in an collection of exhilarating multiplayer games. Sony PlayStation 5 Controller

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  Sony 10-20mm F4 PZ G Lens

  Sony 10-20mm F4 PZ G Lens Key Features APS-C | f/4 to f/22 15-30mm (Full-Frame Equivalent) Power Zoom Mechanism; Internal Zoom Dual Linear AF Motors; Internal Focus Suppressed Focus Breathing ED and Aspherical Elements Dust- and Moisture-Resistant Design Rounded 7-Blade Diaphragm Includes 62mm Filter A lens built with the hybrid shooter in mind, the Sony 10-20mm F4 PZ G Lens is a lightweight and versatile ultra-wide-angle APS-C zoom ideally suited for vlogging and content creation needs. Featuring Power Zoom, intuitive handling, and advanced optics, this portable go-to lens excels at daily shooting applications and the updated autofocus performance also brings it up to speed for stunning video production capabilities. Built with vlogging in mind, this lens's key attributes relate to video recording performance, ease of use, and a highly versatile design: Electronically controlled internal Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body, using either the zoom lever or the zoom ring, or from select camera bodies. Internal zoom and internal focus design maintains the overall lens length during operation and also helps to reduce any shifts to the lens's center of gravity for better performance when mounted to a handheld gimbal. Linear AF system is especially quiet and smooth and also supports Linear Response MF for natural manual focusing control. Smooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras. In the Box Sony E 10-20mm f/4 PZ G Lens Sony ALC-F62S 62mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap ALC-SH169 Lens Hood Sony 10-20mm F4 PZ G Lens

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  Sony 16-55mm F2.8 G Lens

  Sony 16-55mm F2.8 G Lens Key Features E-Mount Lens/APS-C Format 24-82.5mm (35mm Equivalent) Aperture Range: f/2.8 to f/22 Four Aspherical Elements Three Extra-Low Dispersion Elements Nano AR Coating and Fluorine Coating XD Linear Motor AF System Dust and Moisture Resistant Rounded 9-Blade Diaphragm Positioned as the workhorse lens for APS-C, the Sony 16-55mm F2.8 G Lens is a flexible wide-angle to portrait-length zoom featuring a bright constant f/2.8 maximum aperture. Covering a versatile range, this sleek lens is well-positioned for a wide variety of subjects, from landscapes to portraiture, and its portable size makes it a go-to lens for everyday shooting. G Lens Series Four aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness. Three extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy. A Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. In the Box Sony E 16-55mm f/2.8 G Lens Sony ALC-F67S 67mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap ALC-SH161 Lens Hood Lens Case Sony 16-55mm F2.8 G Lens

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  Sony 35mm F1.4 GM Lens

  Sony 35mm F1.4 GM Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/1.4 to f/16 Two XA Elements, One ED Element Nano AR II and Fluorine Coatings Dual XD Linear AF Motors, Internal Focus Focus Hold Button, AF/MF Switch Physical Aperture Ring; De-Click Switch Dust and Moisture-Resistant Construction Rounded 11-Blade Diaphragm A classic wide-angle prime with an updated, sleek form factor, the Sony 35mm F1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.   As part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh. Two XA (extreme aspherical) elements effectively control astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering. One extra-low dispersion element reduces chromatic aberrations and color fringing for improved clarity and color neutrality. Nano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections. In the Box Sony FE 35mm f/1.4 GM Lens Sony ALC-F67S 67mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap ALC-SH164 Lens Hood Lens Case Sony 35mm F1.4 GM Lens

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  Sony 50mm F1.2 GM Lens

  Sony 50mm F1.2 GM Lens Key Features Full-Frame | f/1.2 to f/16 Extremely Fast Design, Advanced Optics Four XD Linear AF Motors, Internal Focus Focus Hold Button, AF/MF Switch Physical Aperture Ring; De-Click Switch Nano AR II and Fluorine Coatings Dust and Moisture-Resistant Construction Rounded 11-Blade Diaphragm Combining speed, versatility, and quality, the Sony 50mm F1.2 GM Lens is a normal-length prime that flexes a bright f/1.2 design and advanced optics while remaining portable and lightweight for everyday shooting. As a G Master lens, resolution and bokeh are top priorities, and this 50mm f/1.2 goes on to also include a sophisticated focusing system to suit both stills and video needs and a reliable physical design that's intuitive to use and durable enough for working in harsh environments.   G Master lenses prioritize sharpness and bokeh quality by featuring advanced optical designs and specialized elements. Three XA (extreme aspherical) elements effectively control astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering. Nano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections. Floating focus mechanism helps to ensure optimum and consistent sharpness throughout the focusing range. In the Box Sony FE 50mm f/1.2 GM Lens (Sony E) Sony ALC-F72S 72mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap Sony ALC-SH163 Lens Hood for FE 50mm f/1.2 GM Lens Lens Case Sony 50mm F1.2 GM Lens

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  Sony a7 IV Mirrorless Camera

  Sony a7 IV Mirrorless Camera Key Features 33MP Full-Frame Exmor R CMOS BSI Sensor Up to 10 fps Shooting, ISO 100-51200 4K 60p Video in 10-Bit, S-Cinetone 3.68m-Dot EVF with 120 fps Refresh Rate 3" 1.03m-Dot Vari-Angle Touchscreen LCD 759-Pt. Fast Hybrid AF, Real-time Eye AF Focus Breathing Compensation 5-Axis SteadyShot Image Stabilization Creative Looks and Soft Skin Effect 4K 15p UVC/UAC Streaming via USB Type-C Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. In the Box Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh) AC Adapter Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable   Sony a7 IV Mirrorless Camera

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  Sony A6400 Mirrorless Camera

  Sony A6400 Mirrorless Camera Key Features 24.2MP APS-C Exmor CMOS Sensor BIONZ X Image Processor Real-Time Eye AF & Real-Time Tracking XGA Tru-Finder 2.36m-Dot OLED EVF 3.0" 921.6k-Dot 180° Tilting Touchscreen Internal UHD 4K Video, S-Log3, and HLG S&Q Motion in Full HD from 1-120 fps Built-In Wi-Fi with NFC 425 Phase- & Contrast-Detect AF Points Up to 11 fps Shooting and ISO 102400 The Sony A6400 Mirrorless Camera is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences. 24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor: The APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale. In the Box Sony a6400 Mirrorless Camera Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh) Sony AC Adapter Sony ALC-B1EM Body Cap for E-Mount Cameras Micro-USB Cable Shoulder Strap Eyepiece Cup Accessory Shoe Cap Limited 1-Year Manufacturer Warranty Sony A6400 Mirrorless Camera

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  Sony ZV E10

  Sony ZV E10 Mirrorless Camera Key Features 24.2MP APS-C Exmor CMOS Sensor UHD 4K30p and Full HD 120p Video 3.0" Side Flip-Out Touchscreen LCD 425-Point Fast Hybrid AF Up to 11-fps Shooting, ISO 100-32000 Real-Time Eye AF and Tracking Background Defocus & Face Priority AE Directional 3-Capsule Mic and Windscreen Headphone and Microphone Ports Perfect for vloggers, the Sony ZV E10 Mirrorless Camera pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.Taking a concept that originated with the ZV-1, the Sony ZV E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease. In the Box Sony ZV E10 Mirrorless Camera (Black) Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh) Sony ALC-B1EM Body Cap for E-Mount Cameras Sony AC Adapter USB-C Cable Shoulder Strap Wind Screen Wind Screen Adapter Limited 1-Year Manufacturer Warranty Sony ZV E10 Mirrorless Camera

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  Sony 24-105mm f4 G OSS Lens

  Sony 24-105mm f4 G OSS Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/4 to f/22 4 Aspherical Elements, 3 ED Elements Nano AR and Fluorine Coatings Direct Drive Super Sonic Wave AF Motor Optical SteadyShot Image Stabilization Internal Focus Design Focus Hold Button; AF/MF Switch Dust and Moisture-Resistant Construction Rounded 9-Blade Diaphragm Full-Frame Stabilized Standard Zoom Designed for versatility, the Sony 24-105mm f4 G OSS FE Lens is a wide-angle to short-telephoto zoom designed to be an ideal one-lens solution for everyday shooting. The flexible focal length range pairs with a bright constant maximum aperture, impressive optics, and intuitive handling to make it a suitable option for walk-around shooting, street subjects, travel, and event photography. Image Stabilization, AF, and Handling Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. The front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control. Minimum focusing distance of 1.25' results in a maximum magnification of 0.31x, making this lens a suitable choice for close-up subjects. A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings. Sony 24-105mm f4 G OSS Lens

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  Sony 85mm f1.4 GM Lens

  Sony 85mm f1.4 GM Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/1.4 to f/16 One XA Element and Three ED Elements Nano AR Coating Linear Super Sonic Wave AF Motor AF/MF Switch; Internal Focus Focus Hold Button Physical Aperture Ring; De-Click Switch Dust and Moisture-Resistant Construction Rounded 11-Blade Diaphragm Overview Often referred to as the perfect focal length for portraiture, the Sony 85mm f1.4 GM Lens is a fast short-telephoto prime distinguished by its flattering field of view, advanced optics, and ability to isolate subjects with shallow depth of field. Sony 85mm f1.4 GM Lens, this lens offers refined sharpness and bokeh quality, championing a pleasing image quality well-suited for portraits, events, and and other situations where focus control is paramount. Fast Design, Refined Optics As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Fast f/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques. A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. Rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques. One XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations. Three extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality. Practical and Intuitive Handling Linear Super Sonic wave Motor (SSM) autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF/MF switch is located on the lens barrel for tactile control over this setting. Focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings. Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Sony 85mm f1.4 GM Lens

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  Sony 24-70mm f2.8 GM II Lens

  Sony 24-70mm f2.8 GM II Lens Key Features Full-Frame | f/2.8 to f/22 Fast Standard Zoom 22% Lighter, 18% Smaller than Previous Four XD Linear AF Motors, Floating Focus Aperture De-Click and Lock Switches Zoom Smoothness Switch XA and Super ED Elements Nano AR Coating II and Fluorine Coating Dust and Moisture-Resistant Construction Rounded 11-Blade Diaphragm Overview Small Size, Huge Versatility A refined take on the fast standard zoom, the Sony 24-70mm f2.8 GM II FE Lens is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date. Sony 24-70mm f2.8 GM II Lens

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  Sony 70-200mm f2.8 GM OSS II Lens

  Sony 70-200mm f2.8 GM OSS II Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 29% Weight Reduction from Previous Model Four XD Linear AF Motors; 4x Faster AF One XA & One Aspherical Elements Two ED Elements & Two Super ED Elements Nano AR Coating II Optical Steady Shot Image Stabilization Dust and Moisture-Resistant Construction Eleven-Blade Circular Diaphragm Overview Sony 70-200mm f2.8 GM OSS II FE Lens takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29%—making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimizations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f/2.8 will get the job done. Taking cues from their cinema division, Sony has optimized the 70-200mm II for video. Changes include a dramatic reduction of focus breathing and focus shift, improved autofocus performance, and a Linear Response MF system to ensure consistent, natural-feeling operation. Full-time Direct Manual Focus (DMF) also makes it easy to make quick adjustments using the focus ring while in AF modes.The exterior design of the lens also sees some big changes. One clear example is the addition of a physical aperture ring that was not present on its predecessor. Users will be able to de-click this ring at the flip of a switch for smooth iris control during shooting. This provides shooters with independent controls for focus, zoom, and iris. Sony 70-200mm f2.8 GM OSS II Lens

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  Sony 14mm f1.8 GM Lens

  Sony 14mm f1.8 GM Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/1.8 to f/16 Two XA Elements, One Super ED Element Nano AR II and Fluorine Coatings XD Linear Motor AF, Internal Focus Physical Aperture Ring; De-Click Switch Dust and Moisture-Resistant Construction Rounded 9-Blade Diaphragm Overview Broader Perspectives Pairing an ultra wide-angle focal length with an especially bright design, the Sony 14mm f1.8 GM Lens FE is a fast and dynamic lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide perspective is complemented by an f/1.8 maximum aperture for excellent performance in low-light conditions and its impressively compact form factor makes it a portable and versatile option for everything from casual walkaround shooting to staged architectural shoots. Sony 14mm f1.8 GM Lens

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  Sony 16-35mm f4 G Lens

  Sony 16-35mm f4 G Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/4 to f/22 Power Zoom Mechanism; Internal Zoom Super ED, ED, and Aspherical Elements Dual XD Linear AF Motors Suppressed Focus Breathing Physical Aperture Ring; De-Click Switch Fluorine Coating, Weather-Sealed Design Rounded 7-Blade Diaphragm Overview A compact design with superb optics and a power zoom function makes the Sony 16-35mm f4 G FE PZ Lens an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots. Versatile Focusing Performance An XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF/MF switch is located on the lens barrel for quick focus mode switching. Internal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation. Suitable for close-up shooting, the minimum focusing distance at the 16mm position is 11" and, at the 35mm position, is 9.4" with a 0.23x maximum magnification. In the Box Sony FE PZ 16-35mm f/4 G Lens Sony ALC-F72S 72mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap ALC-SH172 Lens Hood Lens Case Limited 1-Year Manufacturer Warranty Sony 16-35mm f4 G Lens

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  Sony 24-50mm f2.8 G Lens

  Sony 24-50mm f2.8 G Lens Key Features Full-Frame | f/2.8 Fast, Lightweight Mid-Range Zoom Aperture De-Click and Lock Switches Aspherical and ED Elements Fluorine Coating Dust and Moisture-Resistant Construction Overview A Portable, High-Quality Mid-Range Zoom Lens Bringing a bright, wide maximum aperture to an easy-to-carry form factor, the Sony 24-50mm f2.8 G FE Lens is a versatile mid-range zoom lens built for everyday mobility. The lens's outstanding image quality benefits both stills and video shooters, yielding high resolution and smooth bokeh. Image Quality and Optical Design Featuring 16 elements in 13 groups, this zoom's optics have been optimized to provide greater resolution, clarity, and bokeh quality. Bright f/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field. Combined with its 11-blade circular aperture, the lens yields a large and smooth bokeh. Four aspherical elements help minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh, while two extra-low dispersion elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity. The lens boasts strong close-up performance thanks to a minimum focusing distance of 7.1" and a maximum magnification of 0.33x. Autofocus Faster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system. The autofocus system's linear motors contribute to improved focusing performance, resulting in a faster, quieter, and more precise AF ideal for both video and stills. Faster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps with the Sony a9 III, full AF is maintained even when shooting stopped down, and focus tracking is possible even when in shooting slow motion 4K 120p and Full HD 240p. In the Box Sony FE 24-50mm f/2.8 G Lens (Sony E) Sony ALC-F67S 67mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap SH-178 Lens Hood Lens Case Limited 1-Year Manufacturer Warranty Sony 24-50mm f2.8 G Lens

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  Sony 50mm f1.4 GM Lens

  Sony 50mm f1.4 GM Lens Key Features Full-Frame | f/1.4 to f/16 G-Master Design with Advanced Optics Two XD Linear AF Motors, Internal Focus Focus Hold Buttons & Iris Lock Switch Physical Aperture Ring & De-Click Switch Rounded 11-Blade Diaphragm Nano AR II & Fluorine Coatings Dust and Moisture-Resistant Construction Overview Offering the latest in lens technology, the Sony 50mm f1.4 GM FE Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go. In the Box Sony FE 50mm f/1.4 GM Lens (Sony E) Front Lens Cap Rear Lens Cap Lens Hood Sony 50mm f1.4 GM Lens

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  Sony 50mm f2.5 G Lens

  Sony 50mm f2.5 G Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/2.5 to f/22 Asperical and ED Elements Minimum Focus Distance: 12.2" Dual Linear AF Motors, Internal Focus Focus Hold Button, AF/MF Switch Physical Aperture Ring; De-Click Switch Dust and Moisture-Resistant Construction Rounded 7-Blade Diaphragm Overview A classic focal length with an especially compact profile, the Sony 50mm f2.5 G FE Lens is an inherently versatile prime lens capable of handling subjects ranging from portraiture to street to landscapes. This G Series lens is characterized by a notably stylish build and sophisticated optics, making it a go-to single-lens choice for everyday walk-around shooting. In the Box Sony FE 50mm f/2.5 G Lens Sony ALC-F49S 49mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap Sony ALC-SH166 Lens Hood FE 50mm f/2.5 G Lens Sony 50mm f2.5 G Lens

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  Sony 12-24mm f2.8 GM Lens

  Sony 12-24mm f2.8 GM Lens Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 Three XA Elements, Two Super ED Elements Nano AR II and Fluorine Coatings XD Linear Motor AF, Internal Focus Floating Focus System Dust and Moisture-Resistant Construction Rounded 9-Blade Diaphragm Overview Comprising a range of ultra-wide fields of view, the Sony 12-24mm f2.8 GM Lens is an E-mount zoom characterized by an impressively bright and versatile design. Ideal for landscape, nature, architecture, and interior applications, the lens's constant f/2.8 maximum aperture and advanced optical design make it a perfect choice for working in difficult shooting conditions while still offering well-corrected imagery. In the Box Sony FE 12-24mm f/2.8 GM Lens Front Lens Cap Sony ALC-R1EM Rear Lens Cap Lens Case Filter Cutting Template Sony 12-24mm f2.8 GM Lens

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  Sony 16-25mm f2.8 G Lens

  Sony 16-25mm f2.8 G Lens Key Features Full-Frame | f/2.8 to f/22 Fast, Lightweight, Wide-Angle Zoom De-Clickable Aperture Ring Focus Hold Button, AF/MF Switch Three Aspherical Elements One ED Asph. Element, Three ED Elements Fluorine Coating Dust and Moisture-Resistant Construction Overview A sleek and powerful wide-angle zoom designed for E-mount mirrorless cameras, the Sony 16-25mm f2.8 G Lens is an excellent on-the-go lens that specializes in landscape, travel, and close-up photography. By coupling a maximum f/2.8 aperture with an 11-bladed diaphragm, smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly-lit shooting scenarios. Not only is the FE 16-25mm f/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions. Three Dedicated Control Rings For making quick adjustments while shooting, three control rings are available: focus, zoom, and aperture. The aperture ring has the option of being set to click to provide tactile feedback when capturing photos, or it can be turned off in order to give you smooth, silent control while shooting video. Rounded 11-blade diaphragm 16 lens elements in 13 groups Three aspherical elements, one ED aspherical element, three ED elements Customizable focus hold button Focus mode switch 67mm filter thread In the Box Sony FE 16-25mm f/2.8 G Lens (Sony E) ALC-SH178 Lens Hood Sony ALC-F67S 67mm Front Lens Cap Sony ALC-R1EM Rear Lens Cap Sony 16-25mm f2.8 G Lens

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  Sony ZV E10 II

  Sony ZV E10 II Key Features 26MP APS-C Exmor R CMOS Sensor UHD 4K60p and Full HD 120p Video 3.0" Touchscreen LCD, Vertical Support 759-Point Fast Hybrid Phase Detection Up to 11-fps Shooting, ISO 100-32000 Real-Time Eye AF and Tracking Background Defocus, Product Showcase Focus Breathing Compensation Directional 3-Capsule Mic and Windscreen Headphone and Microphone Ports With improved features that expand upon its content-creation-focused predecessor the Sony ZV E10 II is outfitted with a 26MP APS-C sensor for faster performance and high-quality imagery in a compact form factor designed for vloggers. This aligns the Sony ZV E10 II with tried and true models such as the FX30 and the a6700. Built-in creative shooting modes, a 3-capsule directional microphone, and a 3" articulating LCD touchscreen with vertical orientation support and integrated tally light make for a powerful multi-purpose vlogging device. Other notable upgrades with the Sony ZV-E10 II include a 759-point phase detection autofocus system, Cinematic Vlog mode, an AI processing unit, and compatibility with larger-capacity NP-FZ100 batteries. Sony ZV E10 II

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  Sony NP FZ100 Battery

  Sony NP FZ100 Battery Key Features Sony 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery high-capacity Z-series power source Displaying the remaining charge The 7.2 VDC, 2280mAh Sony NP FZ100 Battery is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen. Compatibility a1 a9 II a9 a7R IV a7R III a7 III a6600 a6700 a7S III a7R IIIA a7R IVA Sony NP FZ100 Battery

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  Sony a7 III Mirrorless Camera

  Sony a7 III Mirrorless Camera Key Features 24MP Full-Frame Exmor R BSI CMOS Sensor BIONZ X Image Processor & Front-End LSI 693-Point Hybrid AF System UHD 4K30p Video with HLG & S-Log3 Gammas 2.36m-Dot Tru-Finder OLED EVF 3.0" 922k-Dot Tilting Touchscreen LCD 5-Axis SteadyShot INSIDE Stabilization ISO 204800 and 10 fps Shooting Built-In Wi-Fi and NFC, Dual SD Slots USB Type-C Port, Weather-Sealed Design Distinguished by its updated sensor design, the Sony a7 III Mirrorless Camera is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots. Sony a7 III Mirrorless Camera

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  Sony a1 Mirrorless Camera

  Sony a1 Mirrorless Camera Key Features 50MP Full-Frame Exmor RS BSI CMOS Sensor Up to 30 fps Shooting, ISO 50-102400 8K 30p and 4K 120p Video in 10-Bit 4.3K 16-Bit Raw Video Output, S-Cinetone 9.44m-Dot EVF with 240 fps Refresh Rate 759-Pt. Fast Hybrid AF, Real-time Eye AF 5-Axis SteadyShot Image Stabilization Dual Drive Mech. Shutter, 1/400 Sec Sync 5 GHz MIMO Wi-Fi, 1000BASE-T Ethernet Dual CFexpress Type A/SD Card Slots The Sony a1 Mirrorless Camera is designed to do it all. Built without compromise, this full-frame mirrorless offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows. Newly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic range while also enabling fast 30 fps shooting and and phase-detection AF. The sensor also enables recording lossless compressed raw files for flexible editing during post-production while maintaining a relatively lightweight file size. Additionally, the 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.A revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds. Up to 30 fps Shooting and Updated Shutter Efficient sensor design and processing enables high-speed shooting up to 30 fps at full 50.1MP resolution, with full AF and AE capabilities, when working with an electronic shutter. When working with the mechanical shutter, speeds are still kept high at 10 fps. Also, a large buffer memory permits recording up to 155 compressed raw frames, or 165 JPEGs, in one single burst at 30 fps. Suiting fast-paced continuous shooting is a blackout-free viewfinder experience, which makes use of a 240 fps refresh rate for fluent eye-level viewing. Updated electronic shutter offers silent, vibration-free performance and also supports anti-flicker shooting for working under fluorescent, LED, or other flicker-prone types of artificial light, even while shooting at 30 fps with 120 fps AF speeds. Due to quickened readout speeds, electronic shutter flash sync is possible up to 1/200 sec. Even faster flash sync speeds are available when using the updated mechanical shutter, too, which can sync at 1/400 sec in full-frame or 1/500 secwith an APS-C crop. Sony a1 Mirrorless Camera

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  Sony PS5 Pro

  Sony PS 5 Pro Key Features PlayStation Spectral Super Resolution (PSSR) for near-native 4K upscaling Advanced ray tracing hardware for realistic lighting effects. Enhanced design, blending functionality with style The Sony PS5 Pro is designed for gamers seeking enhanced performance, featuring a 45% boost in rendering power. It supports 4K gaming with improved frame rates, advanced ray tracing, and more storage. Its sleek design resembles the PS5 Slim but accommodates an optional disc drive. Perfect for high-performance gaming and future-proofing for next-gen titles, the PS5 Pro integrates cutting-edge technologies for exceptional visuals and smoother gameplay. Sony PS5 Pro

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